Google Ads agency London · PPC management

What does a Google Ads agency actually do differently?

Managed Google Ads for local service businesses in London, structured around real search behaviour, with tracking and reporting you can follow, not opaque agency slogans.

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The SERP problem

Most agency pages say the same empty things

Page one for "google ads agency london" is full of leading, award winning, and results-driven copy with no account structure behind it. Here is the split most of those campaigns skip anyway.

Urgent, same-day searches

Emergency plumber, car recovery now, same-day bodywork estimate. The searcher needs a phone number and proof you can come today. Ads and landing pages need urgency and click-to-call, not a long brochure.

emergency plumber near me, mobile mechanic today

Considered, quote-led searches

Boiler installation quote, full respray price, planned service booking. The searcher compares two or three options over days. Ads need clarity on scope, pricing signals where honest, and trust, not false emergency language.

boiler installation quote, car respray cost London

One ad group and one generic landing page for both intent types means Google optimises for neither, and your budget quietly leaks into searches that were never going to book.

Account structure

What managed Google Ads actually includes

How BoostOps runs campaigns when you ask us to manage Google Ads alongside your website and booking setup.

  1. Ad groups split by buyer intent

    Separate groups for urgent jobs and quote-led jobs, aligned to the services on your website, so spend is not averaged across searches that need different ads and pages.

  2. Broad match kept off by default

    Phrase and exact match for controlled spend. Broad match can match career, DIY, and research queries even when your keyword list looks fine, which is a common source of wasted budget on trade accounts.

  3. Tracking across phone, form, and WhatsApp

    Local customers often tap to call before they fill a form. Each path needs its own conversion action so reporting reflects real enquiries, not just form submits.

  4. Monthly reporting on leads

    Campaign performance tied to the enquiries you care about, with changes explained in plain language, not a dashboard export with no context.

  5. Lead attribution to the ad group and landing page

    Each enquiry records the landing page it came from, and the ad group behind it when the page was built for one.

Where we work

West London base, London clients

Local proof, not a borough keyword page. BoostOps is registered in Hayes and works with trade businesses across West London.

Our registered address is in Hayes, West London. We build websites, local SEO, and paid search for independent trades, including the plumber website and local SEO work on our plumbers page, for businesses operating across Hayes, Southall, and Hounslow and nearby areas.

Appearing in Google's map pack for "google ads agency london" also depends on a claimed, accurate Google Business Profile and reviews. This page alone does not control map placement. If your profile is not set up yet, that is a separate job worth doing in parallel.

  • West London
  • Hayes
  • Southall
  • Hounslow
FAQ

Questions people ask about PPC agencies

How much does a Google Ads agency cost?+

We typically charge £300 per month for Google Ads management as a starting point. It can vary with ad spend, number of services, and areas in the account, and whether you also need a new website from our £149, £299, or £499 one-off packages. Book a free strategy call or WhatsApp us and we will outline scope for your business before you commit.

How much should I pay someone to manage my Google Ads?+

There is no one figure that fits every trade. Some agencies charge a flat monthly fee, others a percentage of ad spend, and scope varies widely. The useful comparison is what is included: account structure, tracking setup, match-type discipline, and how often you see real lead numbers. Ask for that in writing rather than comparing headline fees alone.

Which PPC agency is best in London?+

There is no honest single answer. London has hundreds of agencies and most page-one copy uses the same superlatives with nothing verifiable behind them. A better question is whether an agency can explain how your account would be structured, what would be tracked, and what would never be switched on without your agreement. Compare that explanation, not the word best in a headline.

What's the difference between PPC and SEO?+

PPC is paid search: you pay when someone clicks your ad on Google. SEO is earning visibility in the normal search results through your website, Google Business Profile, reviews, and local content. Most local trades need both over time: ads for immediate demand, SEO and a solid site so you are not entirely dependent on ad spend.

Next step

Want Google Ads management explained before you sign?

Book a free strategy call or WhatsApp us. We will walk through structure, tracking, and scope for your trade. Google Ads management typically starts at £300 per month and may vary with spend and setup.

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BoostOps is a trading name of VettedAd Ltd · Hayes, West London